1. Introduction
This Privacy Policy ("Policy") is issued by sw777 ("sw777," "we," "us," or "our"), the operator of the online gaming and sports betting platform accessible at sw777.lat and its associated subdomains, mobile applications, and related digital services (collectively, the "Platform"). sw777 operates under a valid license issued by the Philippine Amusement and Gaming Corporation (PAGCOR) and is committed to handling your personal data responsibly, transparently, and in full compliance with the Republic Act No. 10173, known as the Data Privacy Act of 2012 (DPA), its Implementing Rules and Regulations (IRR), and all applicable issuances of the National Privacy Commission (NPC) of the Philippines.
This Policy applies to all personal data we collect from registered players, website visitors, prospective registrants, and any other individuals who interact with the sw777 Platform, whether from Manila, Cebu, Davao, Quezon City, Makati, or any other location in the Philippines. It governs data collected through our website, in-app features, live chat, customer support channels, and payment processing integrations.
By registering an account or continuing to use the sw777 Platform, you acknowledge that you have read, understood, and agree to the data practices described in this Policy. If you do not agree with any part of this Policy, please discontinue use of the Platform and contact our Data Protection Officer to request account closure.
This Policy should be read together with sw777's Terms and Conditions and Responsible Gaming Policy, both of which are accessible via the links in the footer of this page.
2. Personal Data We Collect
sw777 collects only the personal data that is necessary to provide, secure, and continuously improve its Platform and services. The categories of personal data we collect are described below.
| Category | Specific Data Points | Required? |
|---|---|---|
| Identity Data | Full legal name, date of birth, nationality, government-issued ID type and number (e.g., PhilSys, passport, driver's license, SSS/GSIS) | Mandatory (KYC) |
| Contact Data | Email address, Philippine mobile number (+63), residential address | Mandatory |
| Account Data | Username, encrypted password hash, account creation date, login history, security settings | Mandatory |
| Financial Data | Deposit and withdrawal records, payment method identifiers (GCash number, PayMaya wallet ID, bank account last four digits, crypto wallet addresses), transaction timestamps | Mandatory |
| Gaming Activity Data | Game sessions, bet amounts, win/loss records, bonus usage, RTP statistics, session durations | Automatic |
| Technical Data | IP address, browser type and version, device identifiers, operating system, screen resolution, referring URLs | Automatic |
| Communications Data | Live chat transcripts, support ticket content, email correspondence, SMS verification codes | As applicable |
| Marketing Preferences | Promotional opt-in/opt-out status, preferred communication channel, bonus preferences | Optional |
We do not collect sensitive personal data as defined under the DPA (such as health information, religious beliefs, or sexual orientation) unless specifically required by law or with your explicit consent.
3. How We Collect Your Data
sw777 collects personal data through the following channels and mechanisms:
3.1 Direct Collection
You provide data directly to sw777 when you: register an account; complete KYC identity verification; make a deposit or request a withdrawal; contact our customer support team via live chat, email, or telephone; participate in promotions, surveys, or loyalty programs; or update your account profile and preferences.
3.2 Automated Collection
When you visit the sw777 Platform, our systems automatically collect certain technical data about your device and browsing behavior through server logs, cookies, pixel tags, and similar tracking technologies. This includes your IP address, device identifiers, and session metadata. See Section 7 for a detailed explanation of our use of cookies.
3.3 Third-Party Sources
In limited circumstances, sw777 may receive personal data about you from third parties, including: identity verification service providers used to fulfill KYC obligations; payment processors such as GCash, PayMaya, BPI, BDO, and Metrobank to confirm transaction status; fraud prevention and anti-money laundering screening services; and publicly available sources where permitted by applicable law. All third-party data sources are contractually required to comply with the DPA.
4. Purposes of Processing
sw777 processes your personal data for the following specific, legitimate purposes:
- Account Registration and Management: To create, maintain, and administer your sw777 player account, including processing your login and managing account security settings;
- KYC and Identity Verification: To verify your identity and age (21+) in compliance with PAGCOR licensing requirements and Philippine anti-money laundering (AMLA) regulations;
- Payment Processing: To process deposits, withdrawals, and refunds through GCash, PayMaya, BPI, BDO, Metrobank, UnionBank, and other accepted payment channels;
- Gaming Service Delivery: To provide access to casino games, live dealer tables, slots, and other gaming content available on the sw777 Platform;
- Fraud Prevention and Security: To detect, investigate, and prevent fraudulent activity, money laundering, account hijacking, and other security threats to the Platform and its players;
- Regulatory Compliance: To fulfill sw777's obligations under PAGCOR licensing, the AMLA, the DPA, and other applicable Philippine laws and regulations;
- Customer Support: To respond to your inquiries, resolve disputes, and provide assistance through our 24/7 Filipino support team;
- Responsible Gaming: To monitor gaming activity for patterns indicative of problem gambling and to administer self-exclusion, deposit limits, and other responsible gaming tools;
- Marketing and Promotions: Where you have opted in, to send you personalized promotional offers, bonus notifications, and news about new games or features on sw777 — you may opt out at any time;
- Platform Improvement: To analyze aggregated usage data and improve the performance, features, and content of the sw777 Platform.
sw777 will not process your personal data for any purpose that is incompatible with those listed above without obtaining your prior consent.
5. Legal Basis for Processing
sw777 processes your personal data on the following legal grounds as recognized under the Data Privacy Act of 2012 and its IRR:
- Contractual Necessity: Processing is necessary to perform the contract between sw777 and you, including account registration, game access, and payment processing;
- Legal Obligation: Processing is required to comply with applicable Philippine laws including PAGCOR regulations, the AMLA (Republic Act No. 9160, as amended), and NPC issuances;
- Legitimate Interests: Processing is necessary for sw777's legitimate interests in fraud prevention, Platform security, regulatory compliance, and responsible gaming monitoring, provided these interests are not overridden by your data protection rights;
- Consent: For optional processing activities such as marketing communications and the use of non-essential cookies, sw777 relies on your freely given, informed, and specific consent. You may withdraw consent at any time without affecting the lawfulness of processing conducted prior to withdrawal.
6. Sharing Your Personal Data
sw777 does not sell, rent, or trade your personal data to third parties for their own commercial purposes. We share your data only in the following circumstances:
6.1 Service Providers
We engage trusted third-party processors to assist in delivering the sw777 Platform, including: payment gateways (GCash, PayMaya, BPI, BDO, Metrobank, UnionBank), identity verification providers, game content suppliers (Evolution Gaming, JILI, Pragmatic Play), cloud hosting providers, customer support platforms, and IT security services. All processors are bound by data processing agreements that require them to handle your data solely on sw777's instructions and in compliance with the DPA.
6.2 Regulatory and Law Enforcement Bodies
sw777 may disclose your personal data to PAGCOR, the Anti-Money Laundering Council (AMLC), the National Privacy Commission, the Bureau of Internal Revenue (BIR), law enforcement agencies, or courts where required to do so by applicable Philippine law, court order, or regulatory direction.
6.3 Corporate Transactions
In the event of a merger, acquisition, or transfer of all or part of sw777's business, your personal data may be disclosed to the acquiring entity, subject to applicable data protection obligations being maintained. You will be notified of any such transfer in advance where required by law.
Note: sw777 will never share your personal data with third-party gambling operators, advertisers, or data brokers. Any sw777 employee found to have misused player data is subject to immediate disciplinary action and referral to the NPC.
7. Cookies & Tracking Technologies
The sw777 Platform uses cookies and similar tracking technologies to enhance your user experience and support core Platform functions. A cookie is a small text file stored on your device by your browser at the direction of the sw777 web server.
7.1 Types of Cookies We Use
- Strictly Necessary Cookies: Essential for the Platform to function correctly, including session management, login authentication, and security. These cannot be disabled.
- Functional Cookies: Remember your preferences, such as language settings, currency display, and account settings.
- Analytics Cookies: Collect anonymized data about how users interact with the Platform to help us improve performance and content.
- Marketing Cookies: Used to deliver relevant promotional content to logged-in players based on their gaming interests, with your consent.
7.2 Managing Cookies
You may manage and disable non-essential cookies through your browser settings or through the cookie preference panel accessible on the sw777 Platform. Please note that disabling certain cookies may impair the functionality of the Platform, including your ability to login or access gaming features.
8. Data Retention
sw777 retains your personal data only for as long as is necessary to fulfill the purposes for which it was collected, or as required by applicable law. Our standard retention periods are as follows:
- Active Account Data: Retained for the duration of your account registration plus five (5) years after account closure, as required under the AMLA;
- KYC Documents: Retained for a minimum of five (5) years from account closure, in compliance with PAGCOR and AMLC requirements;
- Transaction Records: Retained for ten (10) years from the date of the transaction, in compliance with the AMLA and BIR regulations;
- Customer Support Communications: Retained for three (3) years from the date of the communication;
- Marketing Data: Retained until you withdraw consent or request erasure, whichever is earlier;
- Technical Logs: Typically retained for ninety (90) days, unless required for an ongoing security investigation.
Upon expiry of the applicable retention period, personal data is securely deleted or anonymized in accordance with sw777's data disposal procedures.
9. Data Security
sw777 employs a comprehensive, multi-layered security framework to protect your personal data against unauthorized access, disclosure, alteration, or destruction. Our security measures include, but are not limited to:
- 256-bit SSL/TLS Encryption: All data transmitted between your device and sw777 servers is encrypted using industry-standard TLS 1.3 protocols, providing the same level of protection used by Philippine banks such as BPI, BDO, and Metrobank;
- Password Hashing: User passwords are never stored in plaintext. We use industry-standard bcrypt hashing with salting to protect stored credentials;
- Two-Factor Authentication (2FA): sw777 offers SMS-based 2FA for all player accounts as an additional layer of login security;
- Access Controls: Access to systems containing personal data is restricted to authorized sw777 employees and contractors on a strict need-to-know basis, with role-based access controls and audit logging;
- Penetration Testing: sw777 engages independent security firms to conduct regular vulnerability assessments and penetration tests of the Platform;
- Data Breach Response: sw777 maintains a documented data breach response plan. In the event of a personal data breach that is likely to cause serious harm, sw777 will notify the National Privacy Commission and affected players within seventy-two (72) hours of becoming aware of the breach, as required by the DPA.
While sw777 takes all reasonable precautions to protect your data, no digital platform can guarantee absolute security. You are encouraged to maintain strong, unique passwords and enable 2FA on your sw777 account.
10. Your Data Privacy Rights
Under the Data Privacy Act of 2012 and applicable NPC issuances, Philippine residents have the following rights with respect to their personal data held by sw777:
- Right to Be Informed: The right to know what personal data sw777 collects about you and how it is processed — which this Policy fulfills;
- Right of Access: The right to request a copy of the personal data sw777 holds about you and information about how it is being processed;
- Right to Rectification: The right to request correction of inaccurate or incomplete personal data held by sw777;
- Right to Erasure or Blocking: The right to request deletion or blocking of your personal data where processing is unlawful or the data is no longer necessary, subject to sw777's legal retention obligations;
- Right to Object: The right to object to processing of your personal data for direct marketing or processing based on sw777's legitimate interests;
- Right to Data Portability: The right to receive a copy of your personal data in a structured, commonly used, machine-readable format;
- Right to Lodge a Complaint: The right to file a complaint with the National Privacy Commission (NPC) if you believe sw777 has violated your data privacy rights.
To exercise any of the above rights, please submit a written request to our Data Protection Officer at [email protected] (plain text — not a clickable link). sw777 will respond to your request within fifteen (15) business days of receipt, in accordance with NPC guidelines.
sw777 may require you to verify your identity before processing a data rights request, to ensure that we do not disclose or modify personal data in response to unauthorized requests.
11. Minors and Age Restriction
The sw777 Platform is strictly restricted to individuals who are twenty-one (21) years of age or older, consistent with Philippine gambling laws and PAGCOR's regulatory requirements. sw777 does not knowingly collect personal data from individuals under the age of 21.
⚠ 21+ Strictly Enforced: If sw777 discovers or is informed that it has collected personal data from an individual under 21 years of age, we will promptly delete that data, close the associated account, and, where required, report the matter to the relevant authorities. If you are a parent or guardian and believe your child has created an sw777 account, please contact us immediately at [email protected].
12. Cross-Border Data Transfers
In order to provide the sw777 Platform, your personal data may be transferred to and processed in countries other than the Philippines, for example where sw777's cloud infrastructure providers or game content suppliers maintain data centers. Such transfers may include jurisdictions in Southeast Asia, Europe, or the United States.
Where your personal data is transferred outside the Philippines, sw777 ensures that appropriate safeguards are in place to protect your data, including: contractual obligations aligned with NPC standards; reliance on adequacy determinations where applicable; or standard contractual clauses approved by the NPC or equivalent regulatory bodies.
By using the sw777 Platform, you consent to such transfers on the understanding that sw777 maintains equivalent data protection standards regardless of the jurisdiction in which processing occurs.
13. Third-Party Content & Links
The sw777 Platform may display content from licensed third-party game providers (such as Evolution Gaming, JILI, Pragmatic Play, and PG Soft), which is integrated directly into the sw777 interface. Certain technical data related to your game sessions may be processed by these providers as our data processors, subject to data processing agreements that comply with the DPA.
This Policy does not apply to the independent websites, services, or applications of third parties that are not acting as sw777's data processors. sw777 takes no responsibility for the privacy practices of any third-party website. We recommend reviewing the privacy policy of any third-party service you choose to use.
14. Amendments to This Policy
sw777 reserves the right to update this Privacy Policy at any time to reflect changes in our data processing practices, legal obligations, or Platform features. Material changes to this Policy will be communicated to registered players via email notification to your registered address and/or prominent notice on the sw777 Platform, at least seven (7) days prior to the effective date of the amendment.
The "Last Updated" date displayed at the top of this page will always reflect the date of the most recent revision. We encourage you to review this Policy periodically. Your continued use of the sw777 Platform after the effective date of any amendment constitutes your acceptance of the revised Policy.
For significant changes that materially alter your rights or sw777's data processing activities, we will seek your renewed consent where required by the DPA.
15. Contact & Data Protection Officer
sw777 has appointed a Data Protection Officer (DPO) in compliance with the Data Privacy Act of 2012 and NPC Circular 16-01. If you have any questions, concerns, or requests relating to this Privacy Policy or sw777's data processing practices, please contact the DPO through the following channels:
- Email: [email protected] (plain text — not a clickable link)
- Live Chat: Available 24/7 directly on the sw777 Platform — please indicate "Data Privacy Inquiry" at the start of your chat
- Response Time: Data privacy requests are acknowledged within 48 hours and fully addressed within 15 business days
If you believe your data privacy rights have been violated and sw777 has not adequately addressed your concern, you have the right to file a complaint with the National Privacy Commission (NPC) of the Philippines through its official government channels.
sw777 is committed to working constructively with the NPC and cooperating fully with any investigation into our data processing practices. Player trust is fundamental to everything we do, and we take every data privacy inquiry seriously.
How sw777 Protects Your Privacy
256-bit Encryption
Every data transmission on sw777 is encrypted using the same TLS protocols employed by major Philippine banks. Your credentials and financial data are fully protected in transit.
DPA 2012 Compliant
sw777 processes all player data in full compliance with Republic Act 10173 (Data Privacy Act of 2012) and operates under the oversight of the National Privacy Commission.
Dedicated DPO
A dedicated Data Protection Officer oversees all privacy matters at sw777. Any data rights request receives a formal response within 15 business days.
No Data Selling
sw777 never sells, rents, or trades your personal data to third-party advertisers or data brokers. Your information is used solely to operate and improve your gaming experience.
Two-Factor Auth
SMS-based 2FA is available to every sw777 player at no cost, adding a critical second layer of identity protection beyond your password.
Easy Opt-Out
Managing your marketing preferences is simple. Opt out of promotional communications at any time directly from your account settings or by contacting our support team.
Play with Confidence at sw777
Now that you understand exactly how sw777 handles your personal data, join over 500,000 Filipino players who trust us for secure, fair, and genuinely entertaining online casino gaming. Your data, your privacy, our responsibility.